Podcast

Welcome to The Promo Playbook, the ultimate podcast for promotional product suppliers looking to thrive in a fast-changing industry.

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Hosted by Lisa Fosdick, Adrienne Barker, MAS, and Kim Ballerene —three seasoned pros with decades of combined experience—this show provides the real-world insights and tactical strategies you need to succeed in the supplier-to-distributor channel.

Each episode unpacks critical topics like how to market to distributors, search engine success in the promo space, navigating buying groups, go-to-market strategies, expected services, inventory management, and software onboarding.